Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

UX Research

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

What's in a strategic testing roadmap?

What are key ingredients to a strategic testing roadmap?

A strategic testing roadmap is the culmination of research and the basis of a great OKR-style action plan for a testing program.

- The boxes are insights that come from triangulated research data (quant and qual).
- Some are strategic, some tactical....but overall it's a punchlist. The 'Key Results' part of the OKR.
- The objective part is framed as a powerful 'how might we...' question. And this question isn't determined ahead of research, it comes from the research itself, after coding among the insights and finding problem/opp patterns.
- And look at the KPIs! The specific ones aren't important, but now we can make the goal SMART.
- We go through the punchlist of insights, and watch the needle move on those goal-associated KPIs. Even create a problem theme metric dashboard... all tests related to this theme get reported out via that dashboard (quickens the reporting/decision part of the flywheel btw).

Use Cases:

- creating a research-based strategic roadmap for a testing program
- communicating with your team on objective and key results for a test program
- organizing tactics and strategies against research and metrics

Assesment & Integration
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.