Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Where and How Should I Test to Make the Most Money? Blueprint

Based on my website's traffic and conversion numbers, how many experiments can I run at each step of the user journey?

A/B testing is interconnected with statistics and statistics always requires a certain sample size to draw any sort of meaningful results. Using a test bandwidth calculator and the —Where and how should I test to make the most money? Blueprint—you can determine whether your website's traffic is fit for A/B testing and whether you have the ability to go deeper into segments and down-the-funnel metrics.

Use Cases:

- Is your website eligible for A/B testing based on its current traffic and conversion volumes?
- Is it feasible for you to run experiments with smaller impact or should you focus on high-impact experiments higher in the funnel?

Assesment & Integration
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Toolkit includes PDF of the blueprint, links to related assets and a loom video on using the blueprint.

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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.