Based on my website's traffic and conversion numbers, how many experiments can I run at each step of the user journey?
A/B testing is interconnected with statistics and statistics always requires a certain sample size to draw any sort of meaningful results. Using a test bandwidth calculator and the —Where and how should I test to make the most money? Blueprint—you can determine whether your website's traffic is fit for A/B testing and whether you have the ability to go deeper into segments and down-the-funnel metrics.
- Is your website eligible for A/B testing based on its current traffic and conversion volumes?
- Is it feasible for you to run experiments with smaller impact or should you focus on high-impact experiments higher in the funnel?