Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Why Experiment?

Why Experiment?

Randomized controlled trials are known from medical scientific research. But since 2000 this scientific approach is also being used to improve and learn from internet pages. The research is double-blind (the researcher and visitor don’t know they are in the experiment, there is a hypothesis that is ‘proven’ until it’s falsified.

Use Cases

- prove that A/B-testing is a scientific research method
- show history behind experimentation

Type:
Ritual
Pillar:
Planning & Process
Get this Blueprint PDF
Get the Figma Toolkit
Toolkit includes PDF of the blueprint, links to related assets and a loom video on using the blueprint.

No spam - just the good stuff

Get this blueprint toolkit and the best of experimentation and CRO news delivered right into your mailbox, every week!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Open Figma Toolkit Now
Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.