Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

XOS Tool Stack Blueprint

Experimentation is rife with tools. Which to use?

While you keep the budget lean? XOS Tool Stack blueprint provides an overview of the main software categories you should be familiar with, as well as some examples of specific tools you can use in each category.

Use Cases:

- Assess the required software tools for an experimentation program
- Budget and estimate costs for the experimentation practice

Type:
Artifact
Pillar:
Assesment & Integration
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Toolkit includes PDF of the blueprint, links to related assets and a loom video on using the blueprint.

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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.