Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

UX Research

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

XOS Tool Stack

XOS Tool Stack

Have you ever wondered what are the most common software tools that professional experimentation teams use to perform their job? This blueprint provides an overview of the main software categories you should be familiar with, as well as some examples of specific tools you can use in each category.

Use Cases:

- Assessing the required software tools for an experimentation program
- Budgeting and estimating costs for the experimentation practice

Type:
Artifact
Pillar:
Assesment & Integration
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.