Doubling Testing Velocity for Dr.Squatch

"...having a very experienced and professional partner Dr.Squatch could lean on–validate thoughts we had or provide new points of view we didn’t consider. This gave us comfort in the decisions we were making."

Robbie Williams, Associate Director of Ecommerce

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Dr. Squatch, a leading men's personal care brand, has always been deeply committed to data-driven decision-making, especially within their e-commerce operations. With a complex product offering and frequent content launches, they relied heavily on experimentation and A/B testing to validate every decision. 

However, to truly scale their efforts and maintain their rapid pace, the brand recognized the need to elevate its experimentation program’s maturity and velocity. This led to a journey toward a strategic partner with deep expertise and capacity to keep pace with Dr. Squatch's dynamic business.

For Dr.Squatch, challenges weren't site-specific, but rather came from a desire to significantly enhance their experimentation capabilities.

Having worked with other agencies in the past, they realized they needed to "step up their level of maturity and velocity" in experimentation and "a bit more horsepower." The key challenges included:

• Tool Transition. Dr. Squatch needed to switch experimentation tools and sought a strong recommendation from a top agency on the ideal tech stack and implementation.
• Business Complexity. Dr. Squatch's business is highly complex, with numerous core products, diverse bundles, one-time and monthly subscription programs, and frequent customer acquisition offers. This intricate landscape demanded a highly mature and intelligent partner who could quickly grasp their operations and match their aggressive pace.

Internal Capacity: While Squatch had a dedicated experimentation team, their lean structure meant that tasks like user research consumed significant time from product designers, lowering their focus on core design roadmap execution. They needed a partner to augment their capacity and allow their internal team to focus on the most valuable use of their time.

Speero stepped in as the strategic partner Squatch needed to overcome these challenges and accelerate its experimentation roadmap. The solution involved:

• Strategic Tool Recommendation & Implementation: We recommended a new experimentation tool and actively partnered with Dr. Squatch on its seamless implementation, ensuring the right tech stack was in place to support increased velocity.
• Expert Partnership & Validation: Speero offered an experienced and professional partnership, providing an external perspective to validate Squatch's internal thoughts and introduce new points of view that hadn't been considered. This collaborative approach instilled confidence in the decisions being made, moving beyond internal biases.

Capacity Augmentation & Process Optimization: By taking on significant user research and experimentation tasks, Speero effectively added "horsepower" to Squatch's lean internal team. This allowed Squatch's product designers and other team members to reorient their focus towards high-value design and development work, ensuring efficient use of internal resources. Speero's "dialed-in processes and communication vehicles” made it easy to integrate their work with Squatch's existing roadmaps.