Attribution in B2B is messy. Long sales cycles, invisible touchpoints, multiple channels all trying to take credit—it’s a data warzone. LED Lighting Supply knew this.
They weren’t naïve about platform-reported metrics, but their old setup was clunky: part guesswork, part spreadsheet, and a whole lot of manual wrangling. They needed clarity—not just numbers, but a full view of the buyer journey.
That’s where this project started. What followed was a full overhaul: mapping every touchpoint, building a data warehouse from scratch, creating custom pipelines, and rolling it all into clean, interactive dashboards in Looker Studio.
The result? A fully automated attribution model that actually reflects how their customers buy—and saves them hours of data pain every single month. Here's how we did it.