After six months of working with Speero, The Bouqs team has seen undeniable gains.
When it comes to cart metrics, Speero’s tests have helped drive 2x as much revenue as The Bouqs’ previous in-house experimentation methods.
More than that, the testing successes have inspired The Bouqs team to take greater ownership of customer research and to further enhance the customer experience at every turn.
Now, they invest in additional customer research tools, and continue to partner with Speero on the best ways to put those tools to use.
“Whenever we launch something new, it's like, Hey marketing team, what do we want to know about the customer? How do we bring that back in? Bring that to Speero. Speero helps us flesh it out. It's a really good synergistic process.”
The partnership with Speero helped far more than just Natalia’s product team. It’s had far-reaching consequences for how The Bouqs approaches customer data at every level.
Now, every team at The Bouqs knows that it’s both important and easy to use customer data to validate assumptions before moving forward with testing or updates.
Customer insight is now approachable, not intimidating.