How Speero Helped The Bouqs Double Revenue from Testing and Set a Roadmap for Future Growth

There was just one little roadblock when it came to The Bouqs’ plan for expansion: their tech stack.

The tech The Bouqs had been using was 5+ years old, and many hands have been stirring the pot over those years. To grow at the pace they hoped, they needed a spruced-up tech stack that could handle ambitious projects.

In other words, they needed front-end optimization fast, without any major slowdowns from the transition. It was a tall order for a small startup team that already had all cylinders burning.

Thanks to Speero, Natalia and The Bouqs team were able to divide and conquer.

The Bouqs team focused their efforts on big-picture initiatives, like implementing their new subscription service and tweaking algorithms that show product availability.

Speero stepped in to identify quick wins that would improve the customer experience. Instead of being an ad-hoc add-on, the customer experience was finally able to be put front and center.

Speero worked to:

• Establish data around The Bouqs’ existing customer experience
• Integrate seamlessly into the team’s system and processes
• Provide The Bouqs product team with greater CX insight and ownership

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"What Speero has really helped us do is start from the beginning and say, ‘what does our customer need? What does our customer want? Why are they motivated to purchase with us?’ And then use that to create smart hypotheses around our testing program and find quick wins."

Natalia Contreras-Brown

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Experimentation around the customer experience went from occasional peeks at what the competition was doing to a formal process of customer research that was not an afterthought.