Cisco, a worldwide brand with 71,000 employees, wanted to scale its global experimentation efforts. When you’re that huge, thinking about where to start is like searching for a needle in a haystack.
That’s when they partnered with Speero to help scale their global program and build internal alignment for it across all departments.
Sandip Amlani knows his way around global optimization. Behind a friendly smile is a guy with a two-decade track record of building high-traffic, multi-lingual websites for companies of all sizes, from start-ups to FTSE 100 organizations. In January 2017, he starts working as a Regional Digital Lead for the EMEAR region of Cisco. False starts and other delays slow down the start of their optimization.
Jum to summer 2018 — Sandip launches the first Centre of Excellence (CoE) for Cisco in the EMEAR region. Their fortunes change, as they jump from 3 to running 38 experiments in just 9 months. The executives are so pleased with CoE capabilities, they send an internal directive: “Improve how Cisco does optimization worldwide”.
Here’s the kicker: Cisco is a $51 billion company with 71,000 employees across 96 locations worldwide. To say that establishing experimentation across a complex enterprise such as Cisco would be a challenge is a really optimistic opinion:
- People naturally don’t like change or risk, especially in large companies. Risk takers are all outside the big organizations, starting and running their own businesses.
- The coordination and alignment issues are scaled proportionally to the number of people and teams.
- People are paid for their opinions. Lawyers need to get paid too. So when you have so many people, the opinions and 'need to be considered' gets in the way of actually shipping.
Sandip ran internal workshops with different global and regional teams to build consensus on using a global, federated CoE structure. Then they all workshopped some more to identify all the areas, skills, and expertise they’ll need to set up to run a CoE.
Now Cisco team knew where they wanted to go with global optimization. But this wasn’t enough. They also needed a sharp, precise method to determine their current capabilities and experimentation maturity. Not to mention an effective roadmap for reaching their optimization goals cheaply and quickly.
This is where Speero comes onto the stage.