Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

A/B Testing tool consulting and implementation

Don't overpay for features that you don't need.
  • We've worked with all the major ones, know price ranges, etc.
  • Have the most comprehensive feature database on them
  • Understand the tradeoffs
  • And we're truly agnostic and unbiased. We don't take kickbacks.

Tool frameworks

We know not only the vendors, but the ways tools work, the key components to compare

We know where it applies

Buying Scenarios

Just getting started? - we can benchmark your site and spec out your needs and requirements.

Switching vendors? - we can be a third party voice on your vendor calls, helping you ask the right questions

Need a POC - we can help push for trials and proof of concepts both in the technical data validation work as well as the full flywheel of experimentation

Consulting and implementation / validation services

Tool evaluation consulting:

  • Just have a few questions, shoot em over and we can answer for free.
  • Want us to dig deeper? We typically charge a $1000 day rate minimum, and up from there depending how deep we dig with you.

Our 'dig deeper' process:

  • Look at your site 'bandwidth', and even benchmark it if needed
  • Survey you and your team, with a database of questions to ask what you need.
  • Recommend a good/better/best option for you combined with tradeoffs, our experience (or lack of) with the tool.


  • Can also support a more thorough vendor review process by being a part of the demos.
  • Sometimes we recommend outside experts on tools we are less familiar with, we have a large network to reach out to.

Our implementation and validation service process:

  • Stand up AA and small tests asap to compare data against your back end.
  • Create documentation, connections and validation of metrics so you can be confident that you can test where and what you want.
  • Consider best tips and tricks for performance that we've see work well.

Optional: create an automatic reporting playbook that includes BI tool dashboards combined with test document artifact templates for story telling.

Your tool panel

Speero CRO directors and devs who have worked with many tools. We'll match you with the expert.

Ben Labay, Managing Director

10+ Years in academic research, turned to experimentation program obsessive and host of the Testing Insights show.

Annika Thompson, Director of Client Services

Annika has been doing digital marketing and optimization since 2012. She brings in-house experience from start-ups to FTSE 100 corporations.

Carlos Trujillo, Sr. Experimentation Strategist

Over a decade leading projects on web development and conversion optimization for more than 80 brands.

Silver Ringvee,Chief Technology Officer

Silver is experienced in auditing and running testing and personalization programs at scale.

Request tool support now

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