Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

How to Research Your ICP for B2B SaaS

A workshop from Wynter and Speero on how to research your ICP so you end with a messaging strategy that actually resonates and matters to your customers.
Speero’s director of Research, Emma Travis, will teach you not only why you need to deeply understand your ICP, but also what actually matters to them.

Learn how to start your B2B ICP research right by analysing existing data (including sources you didn’t knew you had). Also, how to translate such customer insights into actionable, strategic experimentation strategy.
What can you expect:
  • The entire Speero’s ICP research process.
  • ICP research examples (in practice).
  • Frameworks and templates to help you start.
August 24, 2022. Free entry.

Founder of Wynter and CXL, Peep Laja, will give a hands-on Q&A and live demo of the messaging test tool: Wynter.

Sign up here

Wynter Workshop is a 100% free event. If you can’t make it live, we’ll send you the recordings.

The event starts at 10am CST.