How to Research Your ICP for B2B SaaS
A workshop from Wynter and Speero on how to research your ICP so you end with a messaging strategy that actually resonates and matters to your customers.
Speero’s director of Research, Emma Travis, will teach you not only why you need to deeply understand your ICP, but also what actually matters to them.
Learn how to start your B2B ICP research right by analysing existing data (including sources you didn’t knew you had). Also, how to translate such customer insights into actionable, strategic experimentation strategy.What can you expect:
- The entire Speero’s ICP research process.
- ICP research examples (in practice).
- Frameworks and templates to help you start.
August 24, 2022. Free entry.
Founder of Wynter and CXL, Peep Laja, will give a hands-on Q&A and live demo of the messaging test tool: Wynter.
