Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Speero Workshop

Lift your eCommerce conversion rate with A/B testing.

Increase your eCommerce conversion rate with data-driven validation using A/B-testing. Join Lucia van den Brink (Senior Strategist at Speero) and Josh Rowe (Australia based CRO expert and ex-Head of Product at Adore Beauty) who will share big wins, and tools and processes to get the results.
2nd November, 2022. (5 pm AEDT)
No registration fee.
If you can't make it to the live workshop, register and we will send you the recording afterwards. For blueprints and slides DM Annika Thompson on LinkedIn

Why attend

Get a look into the kitchen side of increasing conversion rates at Adore Beauty Australia. Changes made to the website where validated through experimentation before implementing. Josh and Lucia maintained a high number of A/B tests to learn as much as possible about the visitors and how to increase conversions.

Not only will they be teaching you how to set up and run a program, but they will be sharing examples of AB tests that increased the conversion rate. You’ll go away with tools and processes that you can implement straight away.


  • How data-driven A/B testing can increase your eCommerce conversion rate.
  • The importance of testing velocity - do you know how many tests you can run?
  • How to start experimenting strategically - Goal tree map, CX research, ideation and prioritising A/B tests for impact and other tools and processes.
Sign up here


2nd November, 5 pm (AEDT) (Australia/Canberra)
Intro (5 min)
  • Speero
  • Adore
Talk/Discussion (20 min)

The value of experimentation and the work done in the last year at Adore Beauty

Workshop (20 min)

Miro board prepped to go through and vote/comment by audience

  • Where is your growth expected/planned? -> Growth model
  • Where are you testing? -> Goal Tree Map
  • How are you testing? -> Test Bandwidth Calculator
  • What are you testing? -> ResearchXL and PXL overview/examples
Q&A (10 min)

Sign up here

The event starts at 5 pm (AEDT).