Author: Martin P.
Title: Content Marketer
We get you the guns (frameworks), you help us in Experimentation rebellion.
Yo. Martin P. here.
Taking the summer slowly.
Enjoying the sun.
Thinking about what needs to be done.
Rest and assess.
Assessing where you are and where you’re going is important in life.
The same applies to Experimentation.
Any well-oiled Experimentation program needs an assessment cadence.
Assessment cadence allows you to see if you’re working on the right solutions and problems.
Decide whether to Experiment and how.
If you wanna see how we at Speero do it, check the first headline below.
Experimentation Talks, Reads, and Events of the Week:
- Testing Insights EP1: Luis Trindade and Ben Labay discuss how to expand and scale experimentation to other business units and areas not familiar with it.
- Conductrics integrated customer survey capabilities into its AB testing, experimentation, and optimization platform so CX and experimentation professionals can discover the WHY of their experiments.
- In brainstorming ideas, IQ doesn’t matter, but creativity (producing more ideas) does, according to recent NCBI research.
- Customer Engagement Summit 2022: We’re living in the most transformational period that many of us will ever experience, where the voice of the customer and the experiential aspect of CX is more important than ever.
Framework of the Week: Assessment Cadence
Assessment cadence is perfect for Experimentation program retros and quarterly reviews. Depending on the phase of your program, it lets you explore different questions:
Assessment and Strategy Integration:
- Are we working on the right things?
- On the right problems?
- What’s the latest customer research?
- What are the latest big problems?
- Are we assessing them correctly?
Planning and Process:
- Should I Experiment with this?
- Where and how should I Experiment?
Test and Learn:
- Test statuses?
- Which tests are in the pipeline?
- How are things cooking?
- We do this once a week.
Decisions and Actions:
- Are pre-mortems and post-mortems done correctly?
- Are the driver metrics right?
- Is your Goal Tree Map set correctly?
Successful Experimentation programs focus on what matters.
Assessment Cadence helps you remember what the focus was.
Talk of the Week
Luis Trindade, Principal Product Manager for Experimentation in Farfetch, is well-known for transparent sharing of Farfetch’s experimentation processes and whitepapers. Even more, he has influenced many experimenters. In the first ever episode of Testing Insights, he and Ben Labay talked about:
- How can a testing platform handle the use case expansion in different business areas.
- How to scale experimentation rituals to other business units or brands that don’t natively think in this way.
- The needed ingredients of being an Experimentation enabler, rather than an executioner.
Reads of the Week
Conductrics integrated customer survey capabilities into its AB testing, experimentation, and optimization platform. This way, CX professionals can use direct customer feedback as a part of their experimentation activities. At Speero we do this always. You should as well. This is how you uncover the WHY.
When it comes to brainstorming ideas, IQ doesn’t matter, according to recent NCBI research. It’s more about who can come up with more ideas (being creative). Because those with the most ideas tend to produce better ideas: the so-called equal odds rule.
Event of the Week: Customer Engagement Summit 2022
Customer Engagement Summit 2022: We’re living in the most transformational period that many of us will ever experience, where the voice of the customer and the experiential aspect of CX are more important than ever. Under the overarching theme of The Only Constant is Change: The Role of Human Experience and Technology in Transforming CX, the industry’s largest event promises a jam-packed day of diverse content covering all aspects of customer engagement.
And Martin is gone.
Keep up the good fight.
FEEDBACK & COLLABORATION
Hope you have enjoyed this month's The Experimental Revolution. If you have any feedback on the newsletter or would like to collaborate with Speero on thought-leadership content, please contact Martin P. See you next month.
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