Author: Martin P.
Title: Content Marketer
The Experimental Revolution aims to inform, educate and elevate the industry by sharing the latest in Experimentation learnings, and how these translate to better, faster businesses decision-making.
EP 1: The Experimental Revolution Begins
Yo! Martin P. here.This is the first email in Speero’s new email series called: The Experimental Revolution. “Hey Martin, that’s a bit of a daring name, didn’t you get ahead of yourself?”Well, no.You see, we have a big problem in the experimentation industry. On one side, you got old C-level veterans who did business and became successful back when data, CRO, and experimentation weren’t even a thing. It’s hard to support something you don’t understand or know.On the other hand, you have companies and their people drowning in so much data they don’t know what to do about it. A reality marked by:
- Old-school statistical methodologies
- Bottlenecked processes
- Weak or wrong tools
- Cultural challenges to experiments
- And an overall inability to do more than two experiments a month
Winners innovate, experiment, and have frameworks for action. The losers get stuck in data traps or follow the herd of intuition.Companies like Facebook, Google, Netflix, and Doordash run 10,000 experiments every year. This gives them the power to rigorously measure the impact of almost all of their ideas and new features. Heck, Bing added 12% to its annual ad revenue because their engineer ran an experiment on re-adjusting the ad header layout. 12% ad revenue! From a single experiment.
News and Events
And the first teaser is the CXL Live event in Austin, Texas. It starts in October when the heat ends. There’s gonna be a lot of talk on B2B growth and experimentation. Growth marketing, demand generation, B2B CRO, you name it!
You'll laugh. You'll high five.
You'll learn useful skills.
You’ll make incredible connections.
Expect to see world-class marketers like Peep Laja, Chris Walker, Dave Gerhardt, Ben Labay (my boss), Cassandra Campbell, Emma Stratton, and more.
“Yea Martin, that’s all dandy, but what’s stopping me from watching all this on YouTube?”
Well, you don’t go to live events for recycled content you can find on YouTube. Events ain’t about the content. People forget what one or another speaker said.
Most content is available on YouTube anyway, or might be better as a podcast. What virtual events and online content can’t deliver is human relationships.
CXL Live 2022 is designed for lasting professional relationships. That’s the whole point.
Half of the event is designed for meeting people. We hand-curate whom you should meet.
You have very specific problems and goals. There are people who have the exact same goals and have already figured it out. You should talk!
CXL live focuses on building authentic relationships and spending quality time with other like-minded people. Conferences can be great, but most people don’t go for PowerPoint presentations.
And shared experiences unite people—making these relationships much stronger than a random encounter.
I’m out! Hope you enjoyed our little chat. Reply if you did. Reply if you didn’t. Feedback is always good, even if it is scary.
PS—gotta burning topic you want me to talk about in some of the next emails? Reply to this email and hit me up with it. I promise I won’t make a boring How-to out of it. Fingers crossed
FEEDBACK & COLLABORATION
Hope you have enjoyed this month's The Experimental Revolution. If you have any feedback on the newsletter or would like to collaborate with Speero on thought-leadership content, please contact Martin P. See you next month.
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