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Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Full service experimentation program »Experimentation Maturity Audit »Conversion Rate Optimization »Customer Experience Optimization »Hiring Support »ROI Benchmark Analysis »SaaS Pricing Pages »

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

CRO Strategy Research »Quick UX Audit »ICP Research »Acquisition Strategy Research »B2B Message Testing »Design Services »

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Analytics Audit »Data Warehousing  »GA4 Transition »ROI Benchmark Analysis »

Perfecting Ecommerce Landing Pages with Michael Aagaard

Join Ben Labay, Rand Owens, and Michael Aagaard for a casual, panel-style Q&A about UX designs for maximum conversions and AI in eCommerce.

Happening on Wednesday Oct 23, 2024 10am - 11am (CDT)
Sign up for the event

Get answers to questions like:

  • How can multivariate testing be effectively implemented to optimize complex landing page elements simultaneously?
  • What advanced personalization techniques can be employed to dynamically adjust landing page content based on user behavior and data?
  • How can machine learning algorithms be leveraged to predict and improve landing page conversion rates?
  • What advanced analytics methods can be used to gain deeper insights into user behavior and decision-making processes on landing pages?
  • Given the rising costs of shipping and returns in e-commerce, how can landing pages be designed to set realistic expectations and potentially reduce return rates?
  • What strategies can be employed on landing pages to present shipping costs in a way that doesn't deter conversions but also maintains profitability?

Agenda
‍

1. 5 min intros and background
2. 10 - 15 min fundamentals with Michael
  • Journey focus
  • Awareness levels
  • Expectation management
3. 10-15 min Panel Q&A
4. 10-15 min Audience Q&A

Speakers

Ben Labay

CEO, Speero

Michael Aagaard

Director of Client Services, Speero

Rand Owens

Senior Experimentation Strategist
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