Cisco’s Experimentation Journey: From “Outsourced” to “Center of Excellence”
Here’s our story of bringing experimentation into a $51 billion company with 71,000 employees spread across 96 locations worldwide.
Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.
We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.
90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.
Here’s our story of bringing experimentation into a $51 billion company with 71,000 employees spread across 96 locations worldwide.
When I think back to where we were two and a half years ago, the biggest issue with our testing program was that we tried several small ideas in different places and didn’t iterate enough on concepts. Our ideas were driven by individual opinions and changes that we saw our competitors making, which is one of the worst ways to run a testing program.