Case Study

Here’s our story of bringing experimentation into a $51 billion company with 71,000 employees spread across 96 locations worldwide.

When I think back to where we were two and a half years ago, the biggest issue with our testing program was that we tried several small ideas in different places and didn’t iterate enough on concepts. Our ideas were driven by individual opinions and changes that we saw our competitors making, which is one of the worst ways to run a testing program.

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