Original Research

Product page copy is something that, generally, gets ignored. Not just the content, but how it is formatted. In this study we wanted to explore how elements of a product page affect users' visual and value perceptions.

This experiment looks at how users view a page and read product text descriptions when the text format changes.

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Bigger images should make you pay more attention to them, right? Well, maybe. We decided to test that assumption in regards to eCommerce product pages. In this study, we explore how elements of a product page affect users' visual perception and perceived product value.

This experiment looks at how viewers perceive a product page when the product image size changes.