Process & Methodology

Template: PXL Prioritization Framework

If you want to run a successful A/B testing program it's essential to prioritize your ideas in a way that's objective and based on facts, not opinions. You can grab your own copy of our framework and save a copy to customize it. It's completely free and will save your team countless debates about which A/B test to carry out first.

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Pricing Page Optimization: How to Order Pricing Plans

How do you order your pricing page: Cheap-to-expensive? Expensive-to-cheap? Randomly? For this study, we manipulated the pricing page for a survey tool, SurveyGizmo, to see if there are different patterns of user perception and preference (choice of plan) for various layout designs.

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The Presentation of Your Value Proposition Matters

Many people in the marketing space are trying to figure out how to best present their value proposition. Which copy works best? Which design? These are important questions because your value proposition is such a high impact area of your site - some would say the most important part. So even though many people are working on and researching value proposition presentation, we thought there was still room to investigate.

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Which Types of Social Proof Work Best?

When shopping online, you can't hold the product, test it out, or talk to a salesperson about how different brands compare to one another. For these scenarios, social proof is frequently used to guide shoppers towards the best product choice. Which brings us to the real question: Which social proof techniques are most effective? Are some of them totally ineffective?

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Which Visual Cues Work Best To Drive Attention?

When you consider the vast amount of different kinds of visual cues that are available, things become complicated. You could use arrows, lines, photos of people, borders, pointing fingers, bright banners, exclamation points, check marks...the list goes on. Which brings us to the real question: Are some visual cues more effective than others? This study explores that question.

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How Does Product Copy Format Affect User Engagement?

Product page copy is something that, generally, gets ignored. Not just the content, but how it is formatted. In this study we wanted to explore how elements of a product page affect users' visual and value perceptions.

This experiment looks at how users view a page and read product text descriptions when the text format changes.

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How Product Image Size Affects Attention and Engagement

Bigger images should make you pay more attention to them, right? Well, maybe. We decided to test that assumption in regards to eCommerce product pages. In this study, we explore how elements of a product page affect users' visual perception and perceived product value.

This experiment looks at how viewers perceive a product page when the product image size changes.

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