Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Template

A/B Test Calculator

Choosing which calculator(s) to use for your experimentation program is a big decision. Try out our calculator which will help you to answer all your pre and post test analysis questions.

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Template: PXL Prioritization Framework

If you want to run a successful A/B testing program it's essential to prioritize your ideas in a way that's objective and based on facts, not opinions. You can grab your own copy of our framework and save a copy to customize it. It's completely free and will save your team countless debates about which A/B test to carry out first.

Get the template