Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

How to set up and scale experimentation programs strategically

Join Speero, Decathlon, and AB Tasty in a workshop to learn from their experience on how to set up and scale experimentation programs strategically and take away key frameworks that will support you.
The biggest problem with scaling experimentation programs is that every organization is different. That means you need to scale differently every time. Annika, Alexandre, and Laurent, will talk on their experience of creating experimentation programs for different clients and organizations. As well as share some universal frameworks you can implement straight away.Learn how to:
  • Assess your readiness for experimentation
  • Use goal tree maps to focus on the key metrics
  • Use research to find the key problems and opportunities
  • Prioritize the right experiments
  • Create a roadmap combining tactical and strategic experimentation and how this changes over time
  • Scale at the start of the program vs two-years later.
21 September, 2022. Free entry.

Sign up here

This workshop is 100% free. If you can't make it live, register and we will send you the recording.

21 September, 10 am (CTD) (America/Chicago)