How to set up and scale experimentation programs strategically
Join Speero, Decathlon, and AB Tasty in a workshop to learn from their experience on how to set up and scale experimentation programs strategically and take away key frameworks that will support you.
The biggest problem with scaling experimentation programs is that every organization is different. That means you need to scale differently every time. Annika, Alexandre, and Laurent, will talk on their experience of creating experimentation programs for different clients and organizations. As well as share some universal frameworks you can implement straight away.Learn how to:
- Assess your readiness for experimentation
- Use goal tree maps to focus on the key metrics
- Use research to find the key problems and opportunities
- Prioritize the right experiments
- Create a roadmap combining tactical and strategic experimentation and how this changes over time
- Scale at the start of the program vs two-years later.
21 September, 2022. Free entry.