Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Speero Workshop

Scaling an Experimentation Program at an Australian cosmetics e-retailer

You have to scale and improve your experimentation program to run more complex experiments faster. But for that, you need the right processes and tools.
9th March 2023. 3pm Sydney time. No registration fee.
If you can't make it to the live workshop, register and we will send you the recording afterward.

Why attend

Growing from 1-4 A/B tests a month to 8+ tests a month requires a different set of tools and more defined and rigid processes. This workshop will first tell you how an Australian online cosmetics retailer built up an operating system to run 100+ AB tests a year and the experimentation tools that helped run the more complex experiments, improve research, get more ideas, and increase test quality and program velocity.Then you can roll up your sleeves and delve into the methodology to evaluate your own experimentation program’s maturity to create a strategy for scaling.

To do that, we’ll walk you through some key questions to evaluate the maturity of your data and tools, processes and methodology. These are 2 pillars out of 4 we use to benchmark programs.

This will help you understand if you’re ready to scale or what still needs to be improved.


  • How others are scaling their experimentation programs
  • How to set up and use a research and knowledge base
  • What tools do you need as your experimentation program becomes more complex
  • What are the different stages of experimentation maturity and how you should interpret this for your own program
  • You’ll get to evaluate your own program to then create your scaling roadmap
  • After the workshop you can get a maturity score of your own program

Shiva Manjunath, Experimentation Maturity Expert, Lucia van den Brink, Experimentation Strategist, Annika Thompson, CPO, and Luke Hardwick, SiteSpect’s Customer Success Manager, will guide you through the tools and processes they used to scale an Australian online cosmetics retailer experimentation program.

Sign up here