Scaling an Experimentation Program at an Australian cosmetics e-retailer

Growing from 1-4 A/B tests a month to 8+ tests a month requires a different set of tools and more defined and rigid processes. This workshop will first tell you how an Australian online cosmetics retailer built up an operating system to run 100+ AB tests a year and the experimentation tools that helped run the more complex experiments, improve research, get more ideas, and increase test quality and program velocity.Then you can roll up your sleeves and delve into the methodology to evaluate your own experimentation program’s maturity to create a strategy for scaling.

To do that, we’ll walk you through some key questions to evaluate the maturity of your data and tools, processes and methodology. These are 2 pillars out of 4 we use to benchmark programs.

This will help you understand if you’re ready to scale or what still needs to be improved.