Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

UX / CX Research

Our research programs aim to characterize behaviors and perceptions of your core and adjacent customers.  Why? Because we want to change these behaviors and perceptions for the better.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Experimentation Program  Benchmark Report
2021

Over 210 brand-side experimenters shared where and how their businesses were performing in the 4 key areas needed to run an effective testing program.

Key findings

  • Only 14% of respondents strongly agreed that they share experimentation learnings across their company.
  • 54% of businesses don't consider customer data or insights in decision making.
  • Only 18% of respondents strongly agreed that they prioritize hypotheses objectively.

Download the report to access:

  • What you can do to get ahead of your competitors with a list of must-have experimentation practices that most businesses aren't doing.
  • What the highest maturity level businesses are doing, with advice on which areas you should focus on too if you want to increase the effectiveness of your testing program. 
  • Your own free experimentation audit. Use this to compare your performance against other company's in the benchmark report.

    Fill in the form below to get your free copy of the report today, direct to your inbox.
    ux experimentation program benchmark report 2021

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