Experimentation Program  Benchmark Report
2021

Over 210 brand-side experimenters shared where and how their businesses were performing in the 4 key areas needed to run an effective testing program.

Key findings

  • Only 14% of respondents strongly agreed that they share experimentation learnings across their company.
  • 54% of businesses don't consider customer data or insights in decision making.
  • Only 18% of respondents strongly agreed that they prioritize hypotheses objectively.

Download the report to access:

  • What you can do to get ahead of your competitors with a list of must-have experimentation practices that most businesses aren't doing.
  • What the highest maturity level businesses are doing, with advice on which areas you should focus on too if you want to increase the effectiveness of your testing program. 
  • Your own free experimentation audit. Use this to compare your performance against other company's in the the benchmark report.

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