An in-depth analysis of your analytics data helps you understand who is coming to your website, how they behave on-site, where users are dropping out, and where the experience is causing friction. Uncovering these insights can support on-site optimization as well as other aspects of your digital marketing strategy.
“Each year I mark our research engagement with you on our site analytics and see it rise as we test your recommendations. Your customer research drives our roadmap." Alexander Robinson, Director, PMO at RevZilla
What are the benefits of Analytics Analysis?
● Ensure the data is accurate and valid so you can have confidence in your data-driven decisions. ● Go beyond the standard reports; our in-depth analysis is conducted by industry-leading data analysts to help you make sense of your data and uncover hidden insights. ● Understand which channels are driving the best-performing traffic to your site, and which channels are underperforming (and why). ● Dig into on-site user behavior; how are users moving through your website? Where do they drop out? Which areas are causing friction. ● Get a clear overview of the main areas of opportunities; and a set of recommendations.
Who is Analytics Analysis for?
Analytics analysis is aimed at any business looking to better utilize its analytics data. Ultimately, analytics analysis helps to improve conversion rates and user experience by providing recommendations to support optimization. Insights from the analytics analysis can also support configuration improvements. Soon old Universal Analytics (UA) will be shut-down and solely replaced by GA4. We can also support you in transitioning to GA4, and in making sense of your GA4 data.
How it works
We assign a team of UX specialists, an analyst, and a project manager to your project and start by learning about your business, challenges, and goals via an intake survey to make sure we’re aligned.
After learning about your business and your website, our analytics team will conduct a thorough audit of your analytics configuration; evaluating your settings, events, and goals.
Once any configuration issues have been fixed, our team of analysts will begin the analysis phase. We’ll start with top-level reports and dig deeper into individual segments (device, channel, user type, etc), pages and events.
All insights will be collated into an insights and recommendations report. We’ll highlight the data, what it means and make recommendations on how it can be used to optimize your digital marketing strategy.
The team will present the insights and recommendations report via Zoom. We’ll include time to discuss any of the insights in more depth.
Research case studies
$2M additional revenue
A single research-backed recommendation for RevZilla delivered $2M in annualized revenue. Read more »
America’s largest mattress brand completely redesigned parts of their online experience based on our customer research findings, increasing revenue per visitor by more than 40%. Read more »
Business growth from research findings
A research informed redesign for Inspiration Outdoors, led to web sales overtaking both word of mouth and repeat bookings, the need to hire two new staff, plus over 90% occupancy rates for their tours. Read more »
“Having spent the last decade developing a brand and product line, we found we were unable to disengage emotionally and to truly understand our market and our customer’s mindset. Speero’s process has removed the emotional and sophistication bias we have with our market, and allowed the data and testing to paint the real picture, presenting our audience with what THEY need, rather than what WE need, to ultimately accomplish our goals. The results of this project have improved top, and bottom-line numbers, and increased customer satisfaction – a huge element in building brand equity in our market.”Sky Boulton, Owner & Principal at BlastZone
Analytics Analysis FAQs
How long does Analytics Analysis take?
Assuming no configuration updates are needed Analytics analysis takes 3-4 weeks to complete.
What are the deliverables from Analytics Analysis?
We’ll pull everything into an insights and recommendations report which we’ll present to you via Zoom.
What should I do with the findings from copy testing?
The recommendations from analytics analysis will be categorized to help you create an actionable roadmap of activity for the optimization of your digital experience.
These categories include “JDI” or Just Do It, A/B tests and "investigative" which are recommendations where more research or exploration is needed.
I’m still on UA, what about GA4?
We developed a bespoke service to support transitioning to GA4, read more about it here.
Let’s kick things off. Tell us what you’re looking for
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+1 855 429-5295
901 S. Mopac Expy,
Barton Oaks Plaza One, Austin,Texas 78746 USA