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Experimentation / CROResearch & StrategyData and Analytics

Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Full service experimentation program »Experimentation Maturity Audit »Conversion Rate Optimization »Customer Experience Optimization »Hiring Support »ROI Benchmark Analysis »SaaS Pricing Pages »

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

CRO Strategy Research »Quick UX Audit »ICP Research »Acquisition Strategy Research »B2B Message Testing »Design Services »

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Analytics Audit »Data Warehousing  »GA4 Transition »ROI Benchmark Analysis »

Analytics Analysis

An in-depth analysis of your analytics data helps you understand who is coming to your website, how they behave on-site, where users are dropping out, and where the experience is causing friction. Uncovering these insights can support on-site optimization as well as other aspects of your digital marketing strategy.
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The black and white logo of the company, P&G, which is one of Speero's conversion optimization clients.The logo of the company, Miro, which is one of Speero's UX optimization clients.The logo of the company, Code Academy, which is one of Speero's conversion optimization clients.The black and white logo of the company, Grub Hub, which is one of Speero's website optimization clients.The logo of the company, Monster, which is one of Speero's UX optimization clients.The logo of the company, Mongo DB, which is one of Speero's customer experience optimisation clients.The black and white logo of the company, Dermalogica, which is one of Speero's conversion optimization clients.The black and white logo of the company, ebay, which is one of Speero's conversion optimization clients.The black and white logo of the company, AXA, which is one of Speero's UX optimization clients.
A headshot photograph of Speero's customer experience clients, Alexander Robinson.
“Each year I mark our research engagement with you on our site analytics and see it rise as we test your recommendations. Your customer research drives our roadmap."
Alexander Robinson, Director, PMO at RevZilla

What are the benefits of Analytics Analysis?

● Ensure the data is accurate and valid so you can have confidence in your data-driven decisions.
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● Go beyond the standard reports; our in-depth analysis is conducted by industry-leading data analysts to help you make sense of your data and uncover hidden insights.
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● Understand which channels are driving the best-performing traffic to your site, and which channels are underperforming (and why).
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● Dig into on-site user behavior; how are users moving through your website? Where do they drop out? Which areas are causing friction.
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● Get a clear overview of the main areas of opportunities; and a set of recommendations.

Who is Analytics Analysis for?

Analytics analysis is aimed at any business looking to better utilize its analytics data. Ultimately, analytics analysis helps to improve conversion rates and user experience by providing recommendations to support optimization. Insights from the analytics analysis can also support configuration improvements. 
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Soon old Universal Analytics (UA) will be shut-down and solely replaced by GA4. We can also support you in transitioning to GA4, and in making sense of your GA4 data.

How it works

1

Planning

We assign a team of UX specialists, an analyst, and a project manager to your project and start by learning about your business, challenges, and goals via an intake survey to make sure we’re aligned.
2

Configuration Audit

After learning about your business and your website, our analytics team will conduct a thorough audit of your analytics configuration; evaluating your settings, events, and goals.
3

Data Analysis

Once any configuration issues have been fixed, our team of analysts will begin the analysis phase. We’ll start with top-level reports and dig deeper into individual segments (device, channel, user type, etc), pages and events.
4

Reporting

All insights will be collated into an insights and recommendations report. We’ll highlight the data, what it means and make recommendations on how it can be used to optimize your digital marketing strategy.
5

Findings Presentation

The team will present the insights and recommendations report via Zoom. We’ll include time to discuss any of the insights in more depth.

Research case studies

The logo of the company, Revzilla, which is one of Speero's UX optimization clients.

$2M additional revenue

A single research-backed recommendation for RevZilla delivered $2M in annualized revenue.
Read more »

The logo of the company, Serta, which is one of Speero's user experience clients.

Research-backed redesigns

America’s largest mattress brand completely redesigned parts of their online experience based on our customer research findings, increasing revenue per visitor by more than 40%.
Read more »

The black and white logo of the company, Inspiration Outdoors, which is one of Speero's customer experience optimisation clients.

Business growth from research findings

A research informed redesign for Inspiration Outdoors, led to web sales overtaking both word of mouth and repeat bookings, the need to hire two new staff, plus over 90% occupancy rates for their tours.
Read more »

A headshot photograph of Speero's customer experience clients, Sky Boulton.
“Having spent the last decade developing a brand and product line, we found we were unable to disengage emotionally and to truly understand our market and our customer’s mindset.
Speero’s process has removed the emotional and sophistication bias we have with our market, and allowed the data and testing to paint the real picture, presenting our audience with what THEY need, rather than what WE need, to ultimately accomplish our goals. 
The results of this project have improved top, and bottom-line numbers, and increased customer satisfaction – a huge element in building brand equity in our market.”Sky Boulton, Owner & Principal at BlastZone

Analytics Analysis FAQs

How long does Analytics Analysis take?

Assuming no configuration updates are needed Analytics analysis takes 3-4 weeks to complete.

What are the deliverables from Analytics Analysis?

We’ll pull everything into an insights and recommendations report which we’ll present to you via Zoom.

What should I do with the findings from copy testing?

The recommendations from analytics analysis will be categorized to help you create an actionable roadmap of activity for the optimization of your digital experience. 

These categories include “JDI” or Just Do It, A/B tests and "investigative" which are recommendations where more research or exploration is needed.

I’m still on UA, what about GA4?

We developed a bespoke service to support transitioning to GA4, read more about it here.

Let’s kick things off.
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