Speero’s research team have extensive experience of running both remote and moderated usability studies. The main benefits are;
● Understand the main barriers holding users back from converting; where do they experience friction, frustration, and confusion?
● See your website experience through the eyes of your users. You are not your users; usability studies help you understand things from your users' perspective and remove bias.
● Gather both behavioral insight; what users do, and attitudinal data; what users say. Note: the goal of usability studies is not to gather opinions, but to gather qualitative insights into why users behave as they do.
● Gather insight on designs, prototypes, and concepts before launch to help mitigate risk and ensure your planned changes resonate with your audience.
● At the end of the project, you will get a clear overview of the main usability issues on your site and a roadmap to start fixing them.
Companies who want to improve conversion rates and user experience on their website but need more traffic, budget, or internal buy-in for a full experimentation program.
Companies who want to better understand the user experience from the user’s perspective.
Companies who want to understand the wider user journey, including how users arrive at your website, which competitors they are comparing you to, and other external factors which might impact their decision-making.
We can run usability studies on any digital experience, from a live website on desktop and mobile to prototypes, staging websites, mobile apps, and internal systems.
A single research-backed recommendation for RevZilla delivered $2M in annualized revenue.
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America’s largest mattress brand completely redesigned parts of their online experience based on our customer research findings, increasing revenue per visitor by more than 40%.
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A research informed redesign for Inspiration Outdoors, led to web sales overtaking both word of mouth and repeat bookings, the need to hire two new staff, plus over 90% occupancy rates for their tours.
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