Why I'm Not Sold on Synthetic User Research
AI doesn't do messy. It doesn’t get tired or panic. It predicts the average, while humans do what's least expected. Learn the why of it and what to do about it.
We live in a world where businesses are drowning in data, unable to use it to take action and validate business decisions. These programs and teams are getting stuck in data traps or avoiding data altogether. They just ship and measure success with outputs.
The winners are applying test-and-learn processes at scale to adapt and revolutionize their business growth. They are measuring success by outcomes.
If you’ve visited the website of any market leaders you're likely participating in 100s of experiments that are informing the actions those businesses take.
Speero uses research, data, and experimentation to validate business decisions, drive action, and growth. Employ our experimentation systems and processes to help you scale your program and improve performance.
We helped MongoDB embed an experimentation culture that scaled from 0 to 100 tests per year within 6 months of working together.
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For Native, by experimenting and improving their customer experience.
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