Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

UX Research

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Program Metrics

Program Maintenance Metrics

Alongside individual experiment goals and metrics, you should be measuring the overall success of your experimentation program. The following metrics help you to measure important factors that impact the success of your experimentation program and therefore the results you can generate.

Use Cases


- Monitor the success of the testing program

- Increase testing velocity

- Improve the efficiency and effectiveness of the testing program

Type:
Artifact
Pillar:
Decision & Execution
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.