Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Program Metrics

Program Maintenance Metrics

The Program Metrics Blueprint lets you monitor the success of your experimentation program. Why is this important? Besides tracking revenue metrics like the number of wins or losses from the experiments, you should also look at program metrics to report back to on a monthly or quarterly basis.

If you're in a situation where you are in charge of running experiments on the site but are facing some slowdowns or issues in efficiency, you need to think about the relevant metrics that will help you identify the bottlenecks in your program.

For example, if the test velocity has been going down, you can identify where the problems lie by reviewing how many ideas are being submitted every month, or maybe even how many ideas are in the backlog. If idea generation is not the problem here, you should be tracking how long test creation is taking for the team by looking at time and sub-tasks.

Use Cases:

- Increase your testing velocity.
- Monitor the success of your experimentation program.
- Improve the efficiency and effectiveness of your program.

Decision & Execution
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.