Author: Martin P.
Title: Content Marketer
EP 17: AB Testing Workflow Map
Let’s start the revolution together.
Welcome to Speero’s newsletter: The Experimental Revolution.
Where we talk about the revolutionary, cutting-edge trends, news, blogs, and blueprints in the experimentation industry.
Your host, as always, is Martin P.
Let’s see what this week has in store for us.
What’s New This Week in Experimentation
Blueprint of the week: A/B Testing Workflow Map — your first step toward systematic experimentation. Explore all the steps you need to make before, during, and after running A/B tests. Link.
Talk of the week: Tactical Experiment Prioritization — It’s easy to get caught up in the rush of launching new products and features. But it’s critical to stop and think about what you’re working on, and why. Here’s how to strategically prioritize your experiments. Link to the talk.
Read of the week #1: Perfect Your GA4 Migration: Privacy is one of the fastest changing and least understood realms in the online world, as time passes, the difference between brands investing in privacy and those that don’t will get wider. You should be on the right side of this gap.Link.
Read of the week #2: Netflix, a culture of learning: The secret ingredient of super-charged experimentation programs has nothing to do with tools, skills, or experience. Rather, it has to do with culture. Link to article.
Event of the week: Experimentation Elite: The UK’s only experimentation and CRO conference. Explore the best methods and processes the top 15 industry experts use to handle clients and projects. Link to register.
Blueprint of the Week: A/B Testing Workflow Map
A/B Testing Workflow Map Blueprint lets you create a workflow of everything you need to do before, during, and after the test.
It is easy to plaster a couple of A/B tests per quarter.
But to uncover the true power of experimentation, you need to make a process out of it.
A/B Testing Workflow Map is your first step toward it.
The Blueprint includes all the different steps before, during, and after the test.
You can customize each step based on your business needs and granular level.
Use cases:
Create a workflow map that lays out the rules and steps for setting up a test, the steps while the test is live, stopping decisions, and post-test analysis flows.
Use across teams running A/B tests across your company, or if you are an agency you want to map one out for each client individually.
This would list out steps, tasks, and decisions. For example, if something is not working, what is the fallback?
Talk of the Week: Tactical Experiment Prioritization
It’s easy to get caught up in the rush of launching new products and features.
But it’s critical to stop and think about what you’re working on, and why.
For Natalia Contreras-Brown, VP of Product Management at The Bouqs, it’s important to seek out problems worth working on. She implemented a three-stage phase-gate to help do this.
Watch the latest episode of Testing Insights, where together Ben and Natalia discuss;
1. How to orient your team to embrace experimentation for decision-making.
2. What skills are the linchpin for successful testing.
3. What are tactical ways a team can prioritize experimentation?
Reads of the Week:
Read #1: Rather Than Pivot, Take This Time to Perfect Your GA4 Migration: Link to article.
Explore some of the most important trends coming with GA4. Privacy is one of the fastest changing and least understood realms in the online world, as time passes, the difference between brands investing in privacy and those that don’t will get wider. You should be on the right side of this gap.
Read #2: Netflix, a culture of learning. Link to article.
The secret ingredient of super-charged experimentation programs has nothing to do with tools, skills, or experience. Rather, it has to do with culture. For truly outstanding experimentation programs, you need a leadership buy-in for an approach to learning that highlights A/B testing, trust in the test results, and developing tech capabilities for experiments at scale. Link to article.
Event of the Week: Experimentation Elite
Visit the UK’s only conference and awards event dedicated to Experimentation and CRO.
Experimentation Elite brings together CRO and experimentation marketers who need to advance their knowledge and their success.
12 practical sessions from 15 ‘top of their game’ speakers who will cover:
- The best processes and methodologies and how they approach projects.
- What has worked or failed?
- The hurdles they overcame.
- How to sell the benefits when onboarding clients.
- Why you cannot win in CRO without clever experimentation.
- Real insights on what’s going on within companies with their experimentation/CRO.
Happening on 8th December 2022.
Etc. venues St Paul’s, 200 Aldersgate St, London EC1A 4HD
And Martin is out!
See you next week.
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