Author: Martin P.
Title: Content Marketer
EP 18: A Strategic CRO Process
Revolutionizing the way we do business through experiments.
Welcome to Speero’s newsletter: The Experimental Revolution. Where we talk about all things related to CRO, CXO, and experimentation in business. Your host is Martin P.
The point and name of this newsletter are to spread the latest, revolutionary tactics and strategies from the world of experimentation.
Let’s see what this week has in store for us.
What’s New This Week in Experimentation
Blueprint of the week: CRO Process — a strategic approach for identifying and interpreting relevant data to find possible points of friction in a sales funnel. Link to the blueprint.
Talk of the week: Sticky-CTAs — Pop-ups work. They’re flashy and eye-catching. But add one too many sticky CTAs and your user experience goes down the drain. Users as well. Link to video.
Read of the week #1: Experimentation is a major focus of Data Science across Netflix: See how data science teams at Netflix partner directly with engineering, product managers, and others to design, run, and learn from experiments. Link to article.
Read of the week #2: Think like a scientist at work: Before developing growth departments and experimental organizations, you have to think about building a company culture that incentivizes thinking like a scientist. Link to article.
Event of the week: CX Asia: Far east CX event dealing with the intersection of personalized customer experience, maximizing ROI, the Great Resignation, and the Great Reshuffle. Link to event.
Blueprint of the Week: Strategic CRO Process
Strategic CRO Process Blueprint answers two simple questions: What does the CRO Process look like and when do you require client input?
We all want more ROI and conversions. That’s easy. But following a strategic approach to conversion increase and testing, not so much.
This Blueprint can help.
Conversion research is a strategic approach for identifying and interpreting relevant data to find possible points of friction in a sales funnel.
And, ultimately, to increase the overall conversion rate.
Use cases:
Improve Website Conversions
Increase Website ROI
Talk of the Week: Sticky CTAs
Pop-ups work. They’re flashy and eye-catching. But add one too many sticky CTAs and your user experience goes down the drain. Users as well. Learn how to consider vital factors for sticky CTAs and their effectiveness: like device-level impact, UX benefits, and the priority of sticky CTAs within the bigger picture of your experimentation strategy.
Reads of the Week:
Read #1: Experimentation is a major focus of Data Science across Netflix. Link to article.
Experimentation and causal inference are one of the primary focus areas within Netflix’s Data Science. To directly support great decision-making throughout the company, some data science teams at Netflix partner directly with Product Managers, engineering teams, and other business units to design, execute, and learn from experiments. Link to article.
Read #2: Think like a scientist at work: Link to article.
Experimentation has become an indispensable tool within growth, design, and product teams, that reduces uncertainty, improves the decision-making process (evidence over belief), and increases potential solution testing speed to structural and daily issues.
However, it is naive to believe that a team or company will start using experimentation as a daily practice if most team members do not have the mindset or incentives to experiment within their daily lives and work routines. Link to article.
Event of the Week: CX Asia
Here’s something for our colleagues in the east.
CX Asia is happening on 21-24 November 2022 in Singapore.
Customers want personalized, relevant experiences, the ability to choose, and spend the least amount of effort. On anything, really. Businesses, on the other hand, want to maximize the value of every customer and interaction.
Add to this the Great Resignation and the Great Reshuffle, and you get a volatile CX situation. CX Asia deals with solving this.
Link to event.
That’s it, folks!
If you want me to host your article or podcast in our newsletter, feel free to reply to this email.
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