Author: Martin P.
Title: Content Marketer
EP 19: Validation Methods
Big business comes from big experiments.
Welcome to Speero’s newsletter: The Experimental Revolution. The place for latest, revolutionary CRO, CXO, and experimentation tactics and strategies. Your host is Martin P.
Here’s what’s new in the world of experimentation.
What’s New This Week in Experimentation
Blueprint of the week: Validation Methods — effective methods and tools you can use to validate a disruptive design or copy ideas before you push them into the wilds. Link to the blueprint.
Talk of the week: Why a strong research and analytics foundation pushes your business forward — hiring for an experimentation role is an exciting step for any company. But the truth is, it’s not a silver bullet for getting results. To truly make an impact, companies need to do more. Link to talk.
Read #1: Iterative Vs Big Bet Growth. Iterative growth is good, but using only iterative growth can peak fast, killing your business slowly and silently in the process. There’s a better way: Link.
Read #2: Infographic: Cracking the Case on Social Proof. Five statistics that show the importance of social proof and five website tests you can run to build and leverage your repository of social proof. Link.
Blueprint of the Week: Validation Methods
How do you validate ideas?
Ship out big site changes without validating them first, and you can create more problems than you solve. Untested website changes easily lead to lower search rankings, user engagement, traffic, leads, sales, or other types of conversion.
It’s good when you got disruptive ideas. But not when you don’t validate or test them with further research before releasing them into the wild.
This blueprint can help with this. It provides effective validation methods, with some suggestions for tools.
Use cases:
- Validate website or app changes
- Validate copy, functionality, design, etc.
- Suggestions for validation tools
Talk of the Week: Why a strong research and analytics foundation pushes your business forward
Hiring for an experimentation role is an exciting step for any company. But the truth is, it’s not a silver bullet for getting results. To truly make an impact, companies also need to:
- Identify the problems they are trying to solve
- Provide additional support for the CRO manager
- Create an environment where failure is an option
Sina Fak of ConversionAdvocates is passionate about looking at experimentation as not just a band-aid, but as a lever to create true change. On the latest episode of From A to B, he shared why experimentation is not a silver bullet, but can still present a golden opportunity when done right.
Reads of the Week:
Read #1: Iterative Vs Big Bet Growth. Link.
Iterative growth is good, but using only iterative growth can peak fast, killing your business slowly and silently in the process. Every growth curve has an invisible ceiling. The hard part of being a leader is how you balance:
- Short-term iterations to move up the growth curve
- Long-term exponential bets to create a new growth curve
Most teams get comfortable in short-term iterations. They require less thought; they incur less risk.
This (almost) happened to Amazon as well. But they made a risky bet that turned them into a trillion-dollar business. Link.
Read #2: Infographic: Cracking the Case on Social Proof. Link.
81% of consumers’ purchasing choices are influenced by their friends’ posts on social media, with 29% of people purchasing on the same day of seeing the endorsement.
How can you leverage this stat?
Test social proof on points of friction throughout your website journey like checkout pages or near CTAs to improve metrics like cart abandonment rate.
Read on to explore four statistics that show the importance of social proof and four website tests you can run to build and leverage your repository of social proof. Link.
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