Author: Martin P.
Title: Content Marketer
EP 37: XOS Tool Stack
Martin P. from Speero here.
Continuing with the short format: One talk, one read, one blueprint, and one event.
The only thing that’s new is that next week we’re releasing the next edition of Speero’s Experimentation Program Benchmark Report (2023)
— What you can do to get ahead of your competitors with blueprints of must-have experimentation practices that most businesses aren't doing.
— What the highest maturity level businesses are doing, with advice on which areas you should focus on too if you want to increase the effectiveness of your testing program.
— Your own free experimentation audit. Use this to compare your performance against other companies in the benchmark report.
You’ll get it right here since you’re already signed up for our newsletter :D
Now, its time for:
This Week in Experimentation:
Blueprint of the week: XOS Tool Stack — an overview of the most common software tools pro experimentation teams use and examples of specific tools. Get the blueprint.
Talk of the week: Jim Tincher on Doing B2B CX Better — why it's vital you talk to customers after the sale and why the disconnect between the company’s understanding of its customers and the actual customer experience leads to high churn. Link to the podcast.
Read of the week: Learn as You Ship and Quantify the Impact of Every Release — lots of current stacks are based on multiple disparate tools. The amplitude experiment tries to eliminate this problem. Read more here.
Event of the week: Spryng by Wynter — find out how to get more cash out of website visitors, have a unified narrative, defend key brand investments, and more. Link to the event.
Blueprint of the Week: XOS Tool Stack
Have you ever wondered what are the most common software tools that professional experimentation teams use to perform their job? This blueprint provides an overview of the main software categories you should be familiar with, as well as some examples of specific tools you can use in each category.
- Assessing the required software tools for an experimentation program
- Budgeting and estimating costs for the experimentation practice
Talk of the Week: Jim Tincher on Doing B2B CX Better
In this CX Decoded podcast, Jim Tincher, founder, CEO, and journey mapper-in-chief at Heart of the Customer and author of the book "Do B2B Better," discusses the importance of talking to customers after a transaction has taken place.
He uses his experience as a product manager for health savings accounts to illustrate how a disconnect between the company's understanding of its customers and the actual customer experience can lead to high churn rates. He also addresses how to measure customer experience and the role of inventory in the business.
Read of the Week: Learn as You Ship and Quantify the Impact of Every Release
We all drive results and innovation through experimentation. However, lots of current stacks are based on multiple disparate tools, creating inconsistent data, patchy tracking, and not just one headache.
Amplitude experiment tries to eliminate these problems: by connecting customer data with experimentation natively, without having to rely on clunky integration and costly data pipelines.
- Connects customer data with experimentation natively, without needing to rely on kludgy integrations and expensive data pipelines.
- Reduces the time analysts need to run the statistical analysis
- Resolves user identity across devices and platforms
- Enables organizations to analyze experiments using consistent metrics and tracking ensuring reliable data and analysis
- Ensures that developers can deliver targeted experiences safely
Event of the Week: Spryng
Peep Laja has been talking to lots of marketing leaders.
Their top priority?
Dealing with missed revenue targets.
More than half the companies seem to be missing it.
What to do?
1. Get more ($$$) out of your website visitors.
Budget cuts = fewer people looking for you.
So, gotta convert more.
The most effective way?
Make your offer more compelling. Increase their want.
Higher perceived value = more motivation to take action, and more willingness to get out the cash.
So, you need better messaging.
2. Connect brand and demand investments.
You need one story to unite your strategy. One narrative that REFLECTS the current reality so you can make an actual case to get a share of the budget when everything is going lean.
Defend brand investments in a tough economic climate, your revenue will thank you later.
3. Optimize the pipeline for efficient growth.
New year, new gear. We have gone from ‘growth at all costs, to a laser focus on efficiency and profitability.
These models are radically different.
You need a different approach to successfully survive and thrive.
4. Run new playbooks.
Most people in B2B don’t experiment enough.
We all know the excuses: Not enough traffic, resources, or knowing what resonates with my ICP.
The reality is, marketers who experiment consistently as part of their normal strategy have greater success than those who don't.
Wanna find out more about this and how to implement them?
That’s what Spryng is about.
It’s a new B2B SaaS marketing conference (May 2 in Austin, TX).
Get your ticket and learn what your peers are doing to hit revenue targets.
There's also a 50% off coupon code for Speero readers, (valid until March 13): speero50