Author: Martin P.
Title: Content Marketer
EP 46: Where and How Should I Test to Make The Most Money?
If you'd like to gain a better understanding of Return On Investment, get into gardening. ― Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth
Martin P. from Speero here.
Time for another email full of good reads, talks, blueprints, and events.
This Week in Experimentation:
Blueprint of the week: Where and how should I test to make the most money? Calculate whether you can run A/B tests and how much ROI you can expect from them. Link.
Talk of the week: Connecting Offline and Online Customer Experiences — Erik Christiansen interviews CJ DeGuara, Marketing Strategist at EBOOST, about, well, the name of EP says it. Link.
Read of the week: Conversion Stash — your new (free or paid) stash for experimentation blogs, books, training, courses, certifications, podcasts, and more. Link.
Event of the week: Growth Marketing Summit 2023 — Hear about the latest online growth topics from Colin McFarland, Morgan Brown, Marianne Stjernvall, and many others. Link.
Speero Story of the week: One Simple CTA — A client offers a 10% discount (and other perks) to those who activate a product subscription. But most customers don’t understand the offer. Read the solution down below.
Blueprint of the Week: Where and how should I test to make the most money?
What’s the ROI of my tests?
How can I show the business value of my program to leadership?
How can I estimate the money that will come from all the Q3 tests?
Based on my website's traffic and conversion numbers, how many experiments can I run at each step of the user journey?
If you ever asked yourself these questions, this is your blueprint.
This blueprint is basically a statistical power analysis that helps you stay humble for WHERE and HOW to test.
Use this blueprint and a test bandwidth calculator to determine whether your website's traffic is fit for A/B testing and whether you have the ability to go deeper into segments and down-the-funnel metrics.
— Is your website eligible for A/B testing based on its current traffic and conversion volumes?
— Is it feasible to run experiments with smaller impact or should you focus on high-impact experiments higher in the funnel?
Bonus link — free Speero’s test bandwidth calculator
Talk of the Week: Connecting Offline and Online Customer Experiences
In this episode of "The Conversion Show" podcast, Erik Christiansen interviews CJ DeGuara, Marketing Strategist and E-commerce manager at EBOOST, a leading healthy energy drink company.
They talked about different e-commerce tools, marketing strategies, and the importance of building customer-centric businesses both online and offline. Some of the topics were:
Software subscription models vs repeated purchase
The impact of iOS on marketing
The ignored potential of Shopify
Challenges of reporting and troubleshooting
Read of the Week: Conversion Stash
Instead of a cool blog post, this week Speero decided to share a CRO/Experimentation resource stash, aptly called Conversion Stach.
It was developed by Niklas Bräutigam and David Stepien.
Has free and paid resource sections.
— Video Courses
— YouTube Channels
Event of the Week: Growth Marketing Summit 2023
Growth Marketing Summit 2023 comes with 100% applicable knowledge for your growth
It’s Europe’s largest conference for online growth and optimization, this time coming with an angle that’s about a data-driven, customer-oriented, and agile approach to scale sustainably.
Marianne Stjernvall — Head of Customer Growth and Personalization
Colin McFarland — Experimentation Platform and Core Data Science at Netflix
Morgan Browth — Senior Director of Product at Instagram
And many others.