Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Original Research

White Paper: Optimizing Financial Forms by Zuko

This white paper takes you through the biggest user issues you will find on your financial services forms (banks, insurance, credit cards, etc) and gives you the advice needed to fix them and improve your conversion rate.

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The Big Book of Website Optimization Ideas

When it comes to creating tests, those grounded in user research and data will triumph over "best practices" blindly applied. But there are concepts rooted in UX and psychology that can help you to answer specific user problems or needs. In collaboration with Intellimize we've put together 71 ideas to help you improve your website experience.

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Real-time eCommerce Benchmark report

Get access to compiled data from 1000+ e-stores in different industries and see where you stand in terms of Customer Retention, Customer Segmentation, eCommerce Analytics and Customer behavior. Brought to you by our partners Omniconvert.

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The Ultimate Personalization Guide

A step-by-step guide to personalizing your customer experience, brought to you by our partners AB Tasty and Heap. Understand the basics of data management for personalization and how to build an effective personalization strategy.

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The Big Guide to Form Optimization and Analytics by Zuko

This web guide by Zuko covers everything you need to know when it comes to optimizing web forms for conversion rate performance. Including general principles to improve your form performance, common form issues, high impact tips, and best practice form design.

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Experimentation Program Benchmark Report 2021

Over 210 brand-side experimenters shared where and how their businesses were performing when it come to experimentation. Find out what you can do to get ahead of your competitors with a list of must-have experimentation practices that most businesses aren't doing.

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Pricing Page Optimization: How to Order Pricing Plans

How do you order your pricing page: Cheap-to-expensive? Expensive-to-cheap? Randomly? For this study, we manipulated the pricing page for a survey tool, SurveyGizmo, to see if there are different patterns of user perception and preference (choice of plan) for various layout designs.

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The Presentation of Your Value Proposition Matters

Many people in the marketing space are trying to figure out how to best present their value proposition. Which copy works best? Which design? These are important questions because your value proposition is such a high impact area of your site - some would say the most important part. So even though many people are working on and researching value proposition presentation, we thought there was still room to investigate.

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Which Types of Social Proof Work Best?

When shopping online, you can't hold the product, test it out, or talk to a salesperson about how different brands compare to one another. For these scenarios, social proof is frequently used to guide shoppers towards the best product choice. Which brings us to the real question: Which social proof techniques are most effective? Are some of them totally ineffective?

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Which Visual Cues Work Best To Drive Attention?

When you consider the vast amount of different kinds of visual cues that are available, things become complicated. You could use arrows, lines, photos of people, borders, pointing fingers, bright banners, exclamation points, check marks...the list goes on. Which brings us to the real question: Are some visual cues more effective than others? This study explores that question.

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