Strategy & Culture

How do you convince people with little motivation—throughout the entire business—to focus more on your customers? We spoke to six customer-focused leaders in a range of businesses and roles to see how they got people in their businesses to care. Here are their top four recommendations.

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When I think back to where we were two and a half years ago, the biggest issue with our testing program was that we tried several small ideas in different places and didn’t iterate enough on concepts. Our ideas were driven by individual opinions and changes that we saw our competitors making, which is one of the worst ways to run a testing program.

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