Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Experimentation Resources

Benchmark your current approach to CX optimization and discover where you need to focus your efforts.
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The Big Book of Website Optimization Ideas

When it comes to creating tests, those grounded in user research and data will triumph over "best practices" blindly applied. But there are concepts rooted in UX and psychology that can help you to answer specific user problems or needs. In collaboration with Intellimize we've put together 71 ideas to help you improve your website experience.

Get the guide