There are many ways to improve your customer experience optimization program, which include:
● Board-level buy-in and representation for customer experience.
● A business culture
that supports customer centricity, experimentation, and a test and learn approach.
● A dedicated team of people with skills in data analysis, research, consumer psychology, design, UX, statistics, front end development, and quality assurance.
● Set processes for gathering and interpreting user data, prioritizing ideas
, running experimentation, and sharing the learnings.