Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Welcome to The Retention Economy

Pressure from the C-suite to drive quick results has led to short term strategies focused on increasing revenue. But increasingly crowded markets and the rising cost of acquisition mean this isn't sustainable for business growth.

Instead businesses need to optimise the value they generate from existing customers before chasing new revenue streams.

That's why we help you understand your customers better through data analytics, customer research, and experimentation to drive long-term growth, retention and increase customer lifetime value.
Talk to a Speero expert
A colourful graphic text-based image where the text reads 'welcome to the customer retention economy'
A headshot photograph of Speero's customer experience client Dan Layfield, the growth product manager at Code Academy.
“Through the optimization program with Speero, we increased the number of customers who chose our annual plans by 75% which is a massive deal for a subscription business."
Dan Layfield, Growth Product Manager at Codecademy
Trusted by:
The black and white logo of the company, P&G, which is one of Speero's conversion optimization clients.The logo of the company, Miro, which is one of Speero's UX optimization clients.The logo of the company, Code Academy, which is one of Speero's conversion optimization clients.The black and white logo of the company, Grub Hub, which is one of Speero's website optimization clients.The logo of the company, Monster, which is one of Speero's UX optimization clients.The logo of the company, Mongo DB, which is one of Speero's customer experience optimisation clients.The black and white logo of the company, Dermalogica, which is one of Speero's conversion optimization clients.The black and white logo of the company, ebay, which is one of Speero's conversion optimization clients.The black and white logo of the company, AXA, which is one of Speero's UX optimization clients.

Seven reasons why you should work with Speero

We help optimize great digital experiences across industries, from ecommerce to SaaS, B2B lead gen to elearning.

1

Measurable results

We start testing on your customer experience in the first few weeks of working together. We prioritize experiments that will increase profits, improve customer satisfaction, reduce costs, generate learnings, and improve customer lifetime value.
2

Strategic experimentation

We run strategic tests around pricing, monetization flows, retention, channels, packaging, product, and more.
3

Dedicated CX consulting team

We’ll work alongside you with a dedicated team of experts including an account director, a CX strategist, an analyst, a persuasion designer, a front-end test developer, and a QA analyst.
4

Customer-focused action plan

We conduct an experimentation maturity audit to understand where you’re weakest when it comes to customer-focused strategies, processes, tools, and skills, and what you can do to improve.
5

Truly understanding your customers

We conduct customer research sprints throughout your program to get regular customer insights.
6

Data to measure and improve big business metrics

We measure and improve metrics that lead to long term growth such as customer lifetime value, and retention.
7

Upskill your team

We provide world-class training from CXL, teaching your team everything they need to know about CX optimization, from user psychology to experimentation statistics.
A headshot photograph of Speero's customer experience clients, Laura Borghesi.
“I requested proposals from three agencies. The reason Speero won was that I loved your approach. I loved how straightforward it was. It was great that you could speak clearly at a high level and a deeper expert level depending on the audience."
Laura Borghesi, Senior Director, Growth Marketing at MongoDB

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