Our first challenge was to put Alex at ease as he had never worked with a remotely distributed team. Our two weekly meetings helped do the trick; “Very quickly it became clear through the weekly meetings that the Speero team are so well versed in what they do and so well-versed in working remotely, that my fears disappeared.”
To kick off the project, we spent a lot of time understanding the Charles Tyrwhitt business, its challenges, and its opportunities. We work collaboratively so that all strategies and plans are well-informed and consider the business circumstances. Discussing and debating plans with the internal team helped ensure we had a roadmap everyone was on-board with.
“Speero listened to us. They listened to all the things that we already knew about our business and the nuances, from how we work to why we work that way. They took it all away and came back to us with a plan. But it wasn’t a one size fits all plan. We had meaningful debates about it, which then built the roadmap.”
Alex Buckingham, Head of Digital Experience at Charles Tyrwhitt
We also ran three deep-dive research initiatives that looked at specific areas of the website. One was a heuristic evaluation of the suit buying journey, which we facilitated alongside the whole ecommerce team. We got everyone on a call and then split people into two groups to run the heuristic session remotely. The collaborative workshop inspired the e-commerce team to use this approach in other settings. This type of hands-on collaboration throughout the program helped the internal team gain confidence and learn to run their own tests.
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