Customer Experience Optimization Resources

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Cisco’s Experimentation Journey: From “Outsourced” to “Center of Excellence”

Here’s our story of bringing experimentation into a $51 billion company with 71,000 employees spread across 96 locations worldwide.

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How Codecademy Saw 5X Growth with Strategic Testing

When I think back to where we were two and a half years ago, the biggest issue with our testing program was that we tried several small ideas in different places and didn’t iterate enough on concepts. Our ideas were driven by individual opinions and changes that we saw our competitors making, which is one of the worst ways to run a testing program.

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How Does Product Copy Format Affect User Engagement?

Product page copy is something that, generally, gets ignored. Not just the content, but how it is formatted. In this study we wanted to explore how elements of a product page affect users' visual and value perceptions.

This experiment looks at how users view a page and read product text descriptions when the text format changes.

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How Product Image Size Affects Attention and Engagement

Bigger images should make you pay more attention to them, right? Well, maybe. We decided to test that assumption in regards to eCommerce product pages. In this study, we explore how elements of a product page affect users' visual perception and perceived product value.

This experiment looks at how viewers perceive a product page when the product image size changes.

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