ABlyft review: features, pricing, and AI capabilities

Platform overview

ABlyft is enterprise A/B testing for developers and experienced marketers, priced below the usual enterprise tier. Privacy-first and GDPR-compliant.

There's a free plan with no credit card. The Enterprise plan is quoted on request and includes unlimited experiments, customization and priority support.

Integration is a client-side JavaScript API for GET calls and experiment retrieval. No SDKs are documented for other languages. GA4 works through GTM, with a guide for querying ABlyft variation IDs in GA4 explorations. No Adobe Analytics, Segment or warehouse connectors are documented.

No MCP server and no AI features. GDPR is the only compliance certification disclosed. Site and docs are active in 2026.