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Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Full service experimentation program »Experimentation Maturity Audit »Conversion Rate Optimization »Customer Experience Optimization »Hiring Support »ROI Benchmark Analysis »SaaS Pricing Pages »

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

CRO Strategy Research »Quick UX Audit »ICP Research »Acquisition Strategy Research »B2B Message Testing »Design Services »

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Analytics Audit »Data Warehousing  »ROI Benchmark Analysis »

Customer research methods

Compare research methods by objective, data type, strength of signal, effort and surface area. Explore when to use each method and the recipes that combine it with other sources of evidence.

All research methods

Remote Usability Studies

Use a sample pool of participants who match your target audience.

Customer Survey

A customer survey sent out via email to your customers (ideally segmented by customer type, e.

Customer Interviews

Usually 30 minute - 1 hour sessions run on a one-to-one basis either in person or remotely on Zoom, Teams, etc.

On-site Polls

On-site polls are very short surveys that appear on your website for website users to answer.

Session Recordings

Session recording analysis involves watching recordings of real users interacting with the website, using a tool added into your website code.

Heatmaps

Heat maps visualise on-site behaviour by representing clicks, hover and mouse movement with colours overlaid on a screenshot of the pages of a website.

Analytics Data Analysis

Analysis of website analytics data to determine overall performance, performance by segment, e.

Sales / Customer Service Interviews

Sales / Customer Support interviews involve running 30 minute to 1 hour sessions with members of the sales team and/or the customer service team, either...

Sales / Customer Service Survey

A survey sent by email to members of the sales team and/or the customer service team.

Competitor Review

A competitor review involves reviewing the website UX of your competitors, using the UX heuristic principles, to help gather an understanding of the...

UX Heuristic Review

A UX heuristic review in this context is a review of a website based on a set of guiding UX principles, with the aim to identify areas of potential UX...

Card Sorting

Card sorting involves participants sorting and labeling website content (which is represented on "cards") into groups that make sense to them.

Tree Testing

Tree testing involves replicating a website navigation (existing or proposed) in a link "tree".

5 Second Test

We use a sample pool of target participants and analyse their responses to a series of questions after they look at a page for a limited time (typically 5...

Preference Test

Preference testing involves showing participants two (or more) versions of a page, an element, or a piece of copy, and asking them to select their...

Moderated Usability Studies

Use a sample pool of participants who match your target audience. Watch and listen as they walk through your site and perform queued tasks.

Copy Testing

A form of user research focused on website copy and written content. A sample pool of users are recruited and asked to review excerpts of copy.

Prototype Testing

Use usability study tools or specific prototype testing tools such as Maze to set recruited participants specific tasks to complete on a prototype version...

Diary Studies

Diary studies involve recruiting participants to take part in research over the period of a few weeks to a few months.

Ads Analysis

Analysis of ads data within Google Ads, Facebook ads, Instagram ads, etc, focused on performance, CPC, Impressions, Clicks, Cost, with the aim of...

Live Chat Analysis

Analysis of on-site live chat transcripts to uncover fears, uncertainties and doubts that users are facing on-site, including identifying any unanswered...

Win-loss Analysis (CRM Analysis)

Analysis of data housed within existing CRM (Customer Relationship Management) tool / database, e.

Form Analytics

Form analytics is similar to regular analytics analysis, but focused on your website forms.

A/B Testing

Running a live, randomised experiment that splits traffic between a control and one or more variants to measure the causal effect of a change on a target...

Search & SERP Analysis

Analysis of organic search performance and the surrounding results landscape.

Win-loss Interviews

One-to-one interviews with recent buyers and lost prospects about how the purchase decision actually went: the trigger that started the search, the...

Brand Perception Survey

A structured survey run with a recruited panel that matches the target market, measuring unaided and aided brand awareness, brand preference, and the...

Social Media Listening

Systematic monitoring of what people say about a brand, its competitors and its category across social platforms, forums and communities.

Online Review Analysis

Structured analysis of the reviews the market has already written on review platforms, app stores and marketplaces, for the brand and for its competitors.

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