The recipe layer of ROS, Speero's research operating system
Research recipes
Most teams know the symptom: low conversion, rising churn, a redesign about to ship. The hard part is knowing which research to run, and how to combine methods so the findings corroborate each other instead of sitting in isolation.
What is a research recipe?
A research recipe is a prescription. It is diagnosed from the symptom and written for the problem: it names the customer problem in the customer's own words, then sequences the research methods that answer it across Explore, Focus and Validate, so each method's signal corroborates the others instead of standing alone.
Every research recipe
The full list, as plain links. The browser above is the same content, filterable.
Every research method
The method library each recipe draws on.
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