Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Conductrics review: features, pricing, and AI capabilities

Platform overview

Conductrics runs experimentation, adaptive optimization and customer research in one engine, pairing behavioral A/B testing with qualitative feedback. The differentiator is adaptive optimization with interpretable machine learning that moves traffic toward better-performing variants. It's a contextual bandit approach, though Conductrics avoids the label, and algorithmic transparency is treated as a design principle.

Used by Spotify, Experian and Pfizer. HIPAA-compliant design, which is unusual for an experimentation platform, plus SOC 2 Type 2.

Pricing is custom enterprise only, with no public tier table. Native analytics integrations cover Google Analytics including GA4, and Adobe Analytics, across client-side, server-side and native mobile. No MCP server, no warehouse connectors and no ISO 27001 statement. Independent and operating as of 2026.

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