Convert review: features, pricing, and AI capabilities

Platform overview

The AI Wizard in Convert's visual editor suggests headlines, supporting text and variant copy or design (beta). Smart Traffic Allocation uses multi-armed bandits to shift traffic. Dynamic Triggers and BYOID (bring your own ID) keep bucketing stable.

A self-hostable MCP server lets AI assistants create and update experiences programmatically, pitched as A/B testing without a UI. Convert's own blog uses Claude Code as the example.

The AI features are built privacy-first: the Editor Wizard was trained on synthetic and de-identified data. Servers are hosted in Frankfurt, Germany for EU data residency.