Croct is a headless personalization, A/B testing and feature-flag platform for developer-centric product teams, positioned as a component-based headless CMS with testing and personalization built in. The audience is engineering and growth teams in SaaS, e-commerce and digital products.
AI-powered segmentation discovers high-value visitor segments in real time. Event-based expressions let audiences react to past behaviour through the Croct Query Language (CQL), which works like a memory for segmentation.
The SDK stack is JavaScript only: core JS, Next.js and React. A one-click Vercel integration provisions API keys automatically. There's a free tier with no credit card, and custom enterprise pricing above that. G2 Leader in Headless CMS, Personalization, AB Testing and Component CMS (Winter/Spring 2026).
No MCP server, and no compliance certifications (SOC 2, HIPAA, GDPR, ISO 27001) publicly stated. Operating in 2026.