Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Croct review: features, pricing, and AI capabilities

Platform overview

Croct is a headless personalization, A/B testing and feature-flag platform for developer-centric product teams, positioned as a component-based headless CMS with testing and personalization built in. The audience is engineering and growth teams in SaaS, e-commerce and digital products.

AI-powered segmentation discovers high-value visitor segments in real time. Event-based expressions let audiences react to past behaviour through the Croct Query Language (CQL), which works like a memory for segmentation.

The SDK stack is JavaScript only: core JS, Next.js and React. A one-click Vercel integration provisions API keys automatically. There's a free tier with no credit card, and custom enterprise pricing above that. G2 Leader in Headless CMS, Personalization, AB Testing and Component CMS (Winter/Spring 2026).

No MCP server, and no compliance certifications (SOC 2, HIPAA, GDPR, ISO 27001) publicly stated. Operating in 2026.

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