Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.
We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.
90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.
Is our program built to produce impact?
Maturity audit and tooling and capability audit, from a growth engineering perspective.
Coming soonHow do we run the program?
XOS rituals and artifacts, pillar by pillar. Download and run them.
What do we run it on?
30+ vendors compared: capabilities, market position, agentic readiness.
What should we investigate?
Problem-first research recipes: sequenced methods whose evidence corroborates.
How do we act on what we learn, per segment?
Turning research and test learnings into targeted experiences.
Coming soonWhat did this produce for real clients?
Illustrated client stories: problem, solution, outcome.
Coming soonContentful Personalization, formerly Ninetailed, is the personalization and experimentation layer inside Contentful, which is exactly where composable-content teams would want it. Agent access arrives at the Contentful platform level rather than through a dedicated MCP server, so evaluate it as a Contentful decision rather than a standalone tool choice.