Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Omniconvert review: features, pricing, and AI capabilities

Platform overview

Omniconvert is a Romanian CRO platform with two products. Explore covers A/B testing, personalization, surveys, overlays and multivariate testing, with both Bayesian and frequentist models. Reveal handles customer retention and value analytics: revenue performance, repeat-purchase drivers, unprofitable products and high-value segments.

Server-side testing runs through SDKs for PHP, TypeScript/Node.js, Java, Kotlin (Android) and Swift (iOS/macOS). An AI CRO audit scans sites for conversion leaks and recommends tests. Nexus, the AI growth engine, connects acquisition, conversion and retention.

Pricing is visitor-based across Free, Essential, Expert (about $79/mo billed annually) and Advanced, with discounts at scale. The free tier covers 50K monthly tested views with the full Explore feature set. Integrations: GA4, Klaviyo, Shopify, Segment, Sendgrid, Gorgias.

Still actively developed; CSV export for main-goal conversions shipped in March 2026. Best fit is mid-size to large e-commerce. No SOC 2, HIPAA or ISO 27001 disclosed, and no warehouse connectors documented.

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