Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Statsig review: features, pricing, and AI capabilities

Platform overview

Statsig's optimization core is still Autotune, a Bayesian multi-armed bandit that shifts traffic toward the best-performing variant, plus contextual bandits that rank variants per user from attributes.

Since December 2025, AI has spread across the experiment workflow: summaries that make an explicit ship recommendation, a hypothesis advisor that critiques hypotheses during setup, contextual AI descriptions, AI knowledge-bank search and AI stale-gate cleanup.

Agent surfaces have grown fastest. There's an OAuth-authenticated MCP server usable from Codex, Cursor and Claude Code, a Statsig ChatGPT app, and an agent-skills repository. MCP coverage spans metrics tools, segments and layers, parameter store, autotune creation, version history and read-only access modes.

Statsig also ships an AI Evals product for offline and online LLM evaluation alongside the experimentation platform.

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