Varify.io review: features, pricing, and AI capabilities

Platform overview

Varify.io is a German A/B testing platform pitched as the simple, affordable, GDPR-ready Google Optimize alternative. It's aimed at marketing teams and agencies who don't want developer overhead.

Pricing is flat-rate with unlimited traffic and unlimited tests on every plan: Growth €149/mo, Pro €249/mo (adds BigQuery, advanced segmentation and priority support), Enterprise custom. Cookie-less and EU-hosted in Frankfurt.

An AI CRO audit and prompt-based features generate optimization ideas and test suggestions, and the AI assistant can write variant code from a short prompt. Visual and code editors come with all plans. GA4 reporting is native and auto-detected. BigQuery export comes with Pro and above. Other integrations: Matomo, Piwik Pro, Snowplow, Microsoft Clarity, Hotjar.

GDPR-compliant by design. SOC 2 and ISO 27001 are inherited from AWS and Cloudflare hosting; Varify itself isn't certified directly and stores no personal data. 2,700+ teams worldwide as of 2026.