Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

UX Research

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Should I run an AB test?

Should the A/B test be run?

A/B testing is expensive. In this checklist from Tal Raviv, you have a framework of questions to try to be objective in asking whether you should run the test or spend your calories elsewhere.

Use Cases:

- deciding if it's worth testing
- aligning and training a team to know when it's worth testing

Type:
Ritual
Pillar:
Planning & Process
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.