Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Should I Run an A/B Test? Blueprint

Should the A/B test be run?

A/B testing is expensive. In this checklist from Tal Raviv, Should I Run an A/B Test? Blueprint provides a set of questions to try to be objective in whether you should run the test or spend your calories elsewhere.

Use Cases:

- Decide if something is worth testing.
- Align and train your team to know when something is worth testing.

Type:
Ritual
Pillar:
Planning & Process
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Toolkit includes PDF of the blueprint, and if available links to related assets and a loom video on using the blueprint.