Paul Randall, Associate Director of Strategy at Speero, has used a design thinking mindset to improve customer experiences for over eight years. He specializes in usability research and experimentation strategy, having conducted hundreds of usability studies for clients including Screwfix, Clarks, and Flogas. Earlier in his career, he improved conversion by 194% for a utilities company through lead capture and landing page redesign. LinkedIn
Experimentation / CRO
Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.
Research & Strategy
We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.
Data and Analytics
90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.
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