Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

What is the goal of the testing program?

What is the goal of the testing program?

There are different reasons to test and experiment, and they range from revenue to customer to process goals. CRO programs care about wins, they want to push for more money. CXO programs care about customers and thus are more focused on metrics around customer satisfaction and retention as (surrogates for money). XOS or 'experimentation' programs believe that a culture of using data and ultimately science is a better way to run an innovative company.

Use Cases:

- to help communicate with stakeholders where the focus should be

Type:
Artifact
Pillar:
Assessing and Scaling the Flywheel
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